Internet Marketing Basics
Your Source for IM Getting Started
Getting started in any new venture is always difficult at first. Online marketing is no different due to a high learning curve that newbies and intermediates must overcome first. However, help is on the way. You already found it when visiting this site. Just look through the content and you’ll find all kinds of IM information, tips, reviews, products and even membership coaching websites that can help you get to where you want to go a lot quicker. When it comes to making money online and building a long-term business, you need to avoid making crucial mistakes, scams and losing money that others before you already experienced when trying to do everything totally on their own.
Welcome to Basic Internet Marketing…
The technological “seeds” that made the internet possible sprouted over 40 years before the World Wide Web was ever born, and since that fateful day in December of 1990, the internet has become an integral part of the everyday life of society, from how we connect with friends and family to how we do business. In its wake, the time honored tradition of marketing goods and services has also changed drastically.
Marketing: Then and Now
Marketing practices and venues as we know them today started with print advertising in the 1450s, when mass printing became possible with the advent of moveable type. Since then, marketing has evolved with society: what once was only available in black and white is now only as worthwhile as it is colorful. For centuries, ads on store front boards and in periodicals were king, until billboards came about in the late 1800s, just as society become more moveable and automobiles became more commonplace, thus roads more traveled. Onwards and upwards, marketing grew with the invention of television, the telephone, and, eventually, the internet.
The biggest change in marketing and marketing theory hasn’t been the venue that is used, but rather what the venue allowed marketers to do. In the past, outbound marketing was all there really was, and defined as an interruption to a consumers daily life in order to inform them of a good or service. Billboards, television commercials, and print ads all took focus away from the consumer’s main goal of driving, watching a program, or reading an article, and “told” them about what the company or business had to offer.
The beauty of the internet, and web marketing, is that it cannot only integrate the marketing itself into what the user was initially intending to do in the first place, but also tailor itself to each individual user, taking marketing theory and direction to a level not available in any other medium. After all, your magazine can’t tell if an American or someone from Italy is reading the article (at least not definitively), but a web browser can, and thus tailor the ads and web marketing to that, as well as infinitely more detailed, information.
And this is precisely what makes making money online so worthwhile, yet also so confusing and overwhelming, for people today.
Understanding the Internet
While there is now an entire generation that has never known a world without the internet, a lot of our daily lives is taken up with traditional marketing theory and ploys, whether we pay attention to them or not. The idea that “sex sells” or stores advertising more towards women than men (because women, on average, shop more), are so ingrained in our society that understanding a different venue of product placement and information can be daunting.
This is where InternetMarketerDotCom comes in…
We break down the nitty-gritty world of online marketing into something that anyone, no matter what their preconceived notions of business practices are, can understand. While the basic psychological foundation is the same, the path is decidedly different, and this site aims to explain those differences so that businesses today can flourish in the same manner as they did before the advent of the internet.
The truth is, if you aren’t online, you’re setting yourself and your company (whether one-man or more) up for failure, and you simply cannot make money online without utilizing proper practices; the World Wide Web is a massive, immeasurable space, and it is all too easy to get lost in the mix.
What We Cover
If you have been looking for ways to money online or how to successfully market your business, blog, or website to as many users as possible, you’ve likely run into a lot of terminology. InternetMarketerDotCom covers all of these topics in detail, giving you the information you need to be truly successful, no matter what your goals:
Search Engine Optimization (SEO): Often relegated to simple keywords or plays on a search engines algorithm, true search engine optimization is a combination of tactics and strategies that focus your site, including its content, design, and usability, towards the audience you’re trying to reach, thus building natural, organic listings in the top search engines. This includes utilizing tactics that link your site to how your customers would search for similar products, services, or information in a search engine, as well as link building, usability, and even traditional marketing elements.
Local Search: A subset of SEO, the influx of mobile devices that utilize the World Wide Web have made mobile search a separate, yet equally important, part of online marketing. We can teach you the basics of setting your site up for audiences in specific areas and direct you to third parties that can take you further.
Online Advertising: Vastly different from print or television, online advertising is specific to the internet user, with the understanding that this same user will approach a brick-and-mortar store differently than a website. InternetMarketerDotCom provides tips and tricks on tailoring your campaign to this individual, as well as the latest trends and ideas on online advertising.
Cohesive Marketing: How you brand yourself, your company, site or product/service, and how you combine that image with the brick and mortar world, is essential, and doing so often brings forth the best results. We can help you build a cohesive plan that covers all of the venues you’re looking to saturate, bringing you the most hits and the highest influx of customers.
Usability: No matter how well you market your site or business, if it isn’t useful to customers, you’ll never get far. We give tips and tricks on how to keep a site fresh and keep users coming back for more.
Online marketing isn’t difficult, but it does require finesse. We can give you the tools and knowledge you need to master the art of online marketing, and watch your bank account flourish as a result.
Where to go from here…
Visit our Internet Marketing blog