Why Effective SEO Is Important For Effective Online Marketing
Although search engine optimization (SEO) is no longer considered the most critical element of Internet marketing strategy when trying to rank in Google, it remains the most critical element when ranking sites and web pages in Yahoo, Bing, and other search engines (SE).
It’s important to note that when using Internet marketing SEO the correct way not only is there a lot that can be gained from it with IM and advertising, but when trying to rank web pages in each of the big three search engines.
Neglecting to fully optimize your blog or website for organic search engines can lead to a big loss in terms of free traffic and advertising which stems from good ranking well enough in the search engines.
That said, this article will shed some light on what SEO marketing is and cover exactly why IM requires some degree of search engine optimization.
What Is SEO Optimization?
It’s a strategy used when designing blogs and websites or writing articles to reach favorable SE rankings from Google, Yahoo, Bing, and other search engines. This can be achieved in a variety number of ways and with different optimal optimization strategies combined, can produce a well-productive SEO campaign.
There are many elements to take into consideration when making an effort to optimize your site for search engines. Some of them include META tags, header tag titles, keyword density or themed (LSI) word density, and inbound links.
Keywords
Keyword (or themed word) density is considered one of the most prominent SEO strategies that employ relevant keywords used throughout the content of a site, which gives keyword (or themed word) relevance to the blog or website.
To say this strategy can be useful is an understatement because search engines will reward sites with optimal themed or keyword densities with favorable SE rankings when providing Internet searchers with the most relevant sites for a specific search term.
Keyword prominence must always be considered which includes where keywords are placed at the beginning of the website. Many make the mistake when thinking the first thing to do is to place keywords in the first line of text on the webpage.
Meta Tags
On the contrary, this is incorrect since search engines crawl the code of a site rather than the site’s visible content. What that means is there are many ways to place relevant keywords way before the content is visible on the website.
This can be the code for the title including META tags. Business owners and webmasters alike who know the benefit of incorporating keywords into the code gain an extra advantage over the competition who place keywords only in the content on their site.
Inbound Links
Another aspect of SEO for those interested in gaining high page rank and equally as important is inbound links. These types of links are links that are placed on other websites which in part directs traffic back to your site.
Links like these are important to search engines, some more or less, where a value is placed on inbound links. In turn, this essentially shows one site recommending another website.
Understand when accumulating inbound links it’s vitally important to put them on other sites. This in turn will help your web pages rank well in the search engines because they take into consideration the rank of the other website when assessing the value of the inbound link.
Optimization
By now, you should have a little idea of some of the basic concepts of SEO and now we’ll cover why you must optimize your blog or website right from the start.
Understanding and using good SEO is important because when people are searching for stuff online they appreciate results from the search engines that are relative to their search, thus, they are likely to visit only those ranking sites that match their keywords.
That said, Internet users tend to put trust in search engines that serve very relevant content and are less likely to visit sites that don’t fall on the 1st or 2nd page of search results.
In Closing…
What this also means is blogs and other sites that rank well on the SERP (Search Engine Results Page) will most likely receive a greater amount of free advertising from Google, Yahoo, Bing, and other search engines when placing their sites in a strategic position.
Webmasters who don’t put time into optimizing their sites will get little to no free traffic and limit sales and/or email subscribers.
